We’d have to give the award for Best Branding at Shecky’s to Fling Chocolates. They had a great booth that featured “The Chateau Fling” and invited you to get your picture taken having a “fling” with a model. Their overall design is fun & flirty and perfectly targeted at the 20-30 something females who were at the event. They gave out product samples (which were yummy chocolate bars with a mere 80 calories!) and cards which then directed us to their website where we could check out our picture and even put it on the cover of a “tabloid” magazine. Talk about consumer interaction! Check out more flingy-ness on the next page…