I am a sucker for great new packaging and EOS “Evolution of Smooth” totally grabbed me at a recent trip to Target. The bottle is modern and fresh compared to everything else on the shelf and seemed like it should have been more expensive than it was. Beyond just the great package, it does seem to be an evolution of sorts from the normal shaving creams—feeling more like a lotion than like the normal foams out there. Plus, it smells pretty good too! Check out more of their products (including an organic lip balm) at evolutionofsmooth.com