Stuff We Like » branding

Pure Michigan

Creative Guru — Wed, 23 Sep 2009 17:52:44 +0000

There’s nothing quite like Michigan in the fall. For those of you who’ve never been… I think these commercials sum it up pretty well. I’m really digging the Pure Michigan campaign right now. The images are stunning and the message it simple… makes me feel proud to be a Michigander! Check out more spots in the campaign on the next page!

When shaving cream evolves…

Creative Guru — Fri, 11 Sep 2009 19:56:50 +0000

I am a sucker for great new packaging and EOS “Evolution of Smooth” totally grabbed me at a recent trip to Target. The bottle is modern and fresh compared to everything else on the shelf and seemed like it should have been more expensive than it was. Beyond just the great package, it does seem to be an evolution of sorts from the normal shaving creams—feeling more like a lotion than like the normal foams out there. Plus, it smells pretty good too! Check out more of their products (including an organic lip balm) at evolutionofsmooth.com

Better Place

Creative Guru — Thu, 02 Jul 2009 20:40:40 +0000

John Creson spoke at the HOW Conference and showed a case study on one of their clients, Better Place. Better Place is the world’s leading electric vehicle (EV) services provider, catalyzing the transition to sustainable transportation. I love their brand identity. It’s very clean and simple, and makes you feel like a world where everyone drives electric cars is possible. Check out another of the videos that Addis Creson made on the next page.

LOVE It

Marketing Genius — Mon, 01 Jun 2009 23:27:08 +0000

Found this one is a recent Daily Candy and must say the name does it justice. I LOVE it! Amazing logo, great packaging, cool website – mycurrylove.com – I mean even the navigation buttons are clever. Talk about branding – well done Curry Love! And that’s not all I LOVE…the product is USDA Organic and a member of 1% for the Planet. I had not heard of this organization until I clicked on the beautiful blue logo on the Curry Love Website. What a program…but that’s another blog post all together. But wait here’s the kicker, I haven’t even had my first taste. My LOVE stems soley from the sheer brillance of the branding, packaging & mission of the company. (But perhaps its time to change that, I am a little hungry).

The Original Social Networking Site

Creative Guru — Wed, 27 May 2009 19:42:42 +0000

Saw a tv commercial the other day for “The Original Social Networking Site” aka Coleman campsites. How great of a concept is that? These days with Twitter, Facebook, MySpace, etc. taking over… it’s good to remember what actually getting together and having a good time is all about. They also have all sorts of great desktop wallpaper (shown here), print and tv ads on their website. A very clever campaign, indeed. Check out more on the next page.

“Naughty, But Not that Naughty”

Creative Guru — Tue, 26 May 2009 20:58:15 +0000

We’d have to give the award for Best Branding at Shecky’s to Fling Chocolates. They had a great booth that featured “The Chateau Fling” and invited you to get your picture taken having a “fling” with a model. Their overall design is fun & flirty and perfectly targeted at the 20-30 something females who were at the event. They gave out product samples (which were yummy chocolate bars with a mere 80 calories!) and cards which then directed us to their website where we could check out our picture and even put it on the cover of a “tabloid” magazine. Talk about consumer interaction! Check out more flingy-ness on the next page…