Stuff We Like » environment

Traitor Joes?

Creative Guru — Thu, 09 Jul 2009 22:42:23 +0000

Greenpeace is running a pretty direct campaign against Trader Joe’s with a viral site dubbed “Traitor Joes.” Greenpeace surveys found Trader Joe’s sells 15 of the 22 red list seafoods: Alaskan pollock, Atlantic cod, Atlantic salmon, Atlantic sea scallops, Chilean sea bass, Greenland halibut, monkfish, ocean quahog, orange roughy, red snapper, redfish, South Atlantic albacore tuna, swordfish, tropical shrimp and yellowfin tuna. These fish were caught in ways that endanger ocean habitats and other marine creatures. Learn more about it at Greenpeace and check out Billie the singing Chilean sea bass on the next page…

Boom De Ya Da???

Creative Guru — Tue, 07 Jul 2009 18:01:33 +0000

Discovered this ad for RWE Energy which uses the same song as Discovery Channel… love the animation, but a bit confused on the message. Corporate greenwashing or a step in the right direction? Watch and decide for yourself! Then go to the next page to comment…

Better Place

Creative Guru — Thu, 02 Jul 2009 20:40:40 +0000

John Creson spoke at the HOW Conference and showed a case study on one of their clients, Better Place. Better Place is the world’s leading electric vehicle (EV) services provider, catalyzing the transition to sustainable transportation. I love their brand identity. It’s very clean and simple, and makes you feel like a world where everyone drives electric cars is possible. Check out another of the videos that Addis Creson made on the next page.

Toyota Prius “Harmony” TV Commercial

Creative Guru — Fri, 29 May 2009 19:59:10 +0000

I’ve been seeing this commercial lately for the new Toyota Prius, and I have to say, I love it. It’s managed to make me feel really good about the product, which is odd, because despite being a car that’s better for the planet, I feel like it’s also completely overpriced. Nonetheless, the creators of this spot were very imaginative. The commercial is bright, colorful… and yes, a tad creepy… but in the end, just makes me feel all warm and fuzzy.

Check out the next page for a behind-the-scenes look at “The Making Of…”

The Original Social Networking Site

Creative Guru — Wed, 27 May 2009 19:42:42 +0000

Saw a tv commercial the other day for “The Original Social Networking Site” aka Coleman campsites. How great of a concept is that? These days with Twitter, Facebook, MySpace, etc. taking over… it’s good to remember what actually getting together and having a good time is all about. They also have all sorts of great desktop wallpaper (shown here), print and tv ads on their website. A very clever campaign, indeed. Check out more on the next page.

The Sundance Channel… Online

Creative Guru — Fri, 08 May 2009 23:29:52 +0000

Wow, I just got hooked on the Sundance Channel… their website is hilarious. I’m completely addicted to Green Porno, a series of short films simplifying the reproductive habits of animals. The clips are both funny and informative—what a great combo. Go here to check it out! While you’re there, you can take a quiz to see what your seduction style is… and answer questions like the one posted above!